Tweets Bubble Visualisation

Through a combination of data visualisation tools that encourage our delegates to interact and compete as ‘top tweeter’ at our conferences, we have now seen our hashtag count increase by over 300% since working with Nullmighty.
— Ray Bugg, Director, DIGIT events (Formerly Scot-Tech Engagement)
 
 
 

Background

Technology is increasingly important in event management as more and more events adopt it to generate memorable experiences. In order for events to stand out, event managers have to think of novel approaches to engage their audiences.

With the evolution of social media, attendees want their opinions and ideas to be voiced. Similarly, events are not just to be attended but also to be experienced.

 

Results

More Tweets

3x increase of tweets on average.

More Impressions

6,000,000 impressions per event on average.

Visibility

Trending hashtag in the UK during the event.

Engagement

Improved social media engagement.

Our Solution

Tweets Bubble Visualisation is a data-driven installation that visualises Twitter data in real time. Used for conferences and exhibitions, its aim is to engage the attendees and to give them a voice by inviting them to tweet and compete against each other. It catches the audience’s attention by visualising popular tweets in the form of bubble visualisation.

New tweets appear on the screen in no time. When that happens, profile photos are placed inside bubbles. These resize in real time, depending on the number of likes and retweets. Thanks to this approach, a personal relationship is built with the attendees who are encouraged to contribute towards an unforgettable event.

The solution is capable of handling and visualising thousands of tweets. It was installed at a number of events, including BigData Scotland, IoT Scotland, Data Talent Scotland, TEDxGlasgow.

 
DIGIT events (formerly Scot-Tech) have been collaborating with Nullmighty to increase social media awareness at our Edinburgh based conferences. Through a combination of data visualisation tools that encourage our delegates to interact and compete as ‘top tweeter’ at our conferences, we have now seen our hashtag count increase by over 300% since working with Nullmighty. A visually appealing idea which has resulted in a significant increase of social media visibility and a value add which our delegates love!
— Ray Bugg, Director, DIGIT events (Formerly Scot-Tech Engagement)