Glasgow in Motion

An innovative, aesthetically engaging and scalable app that has been a really useful companion resource in our subsequent public engagement activities.
— Dr Andrew McHugh, Senior IT & Data Services Manager, UBDC
 

About UBDC

Urban Big Data Centre (UBDC) develops novel solutions for using and sharing urban big data, builds capacity around it and delivers cutting-edge research to solve challenges cities face. Their key aim is to support data usage and data literacy within diverse communities. They communicate efficiently the value of data and its role in business innovation and policy development.

Their Challenge

UBDC were looking for an aesthetically engaging map illustrating various layers of their data (e.g. use of public spaces, physical movement of cyclists, pedestrians) to build a dynamic, interactive picture of Glasgow.

The aim of the project was to raise awareness of UBDC, increase visitors to the UBDC website, encourage use of their data & services, gain mentions in press / blogs and raise awareness among the general public in Glasgow.

 

Results

Improved Life

Glasgow citizens now benefit from insights into the wellbeing

Traffic

Increased traffic to UBDC’s website

Visibility

Presented at both Barras Social and Data Linkage Scotland Showcase events

Awareness

Increased awareness about the UBDC services

Our Solution

Glasgow in Motion is an interactive data exploration tool. We built it to invite the general public and non-academic users to engage with a variety of urban indicators for Glasgow.

The tool empowers everyday citizens and urban enthusiasts to explore and better understand the relationship between social and environmental aspects of Glasgow.

 
 

Time Travel

Exploring large datasets, through time, in an interactive and user-friendly way.

 

 

Actionable Insights

Valuable findings drawn from data analysis. A perfect add-on to the user journey.

dataanalysis.png
 

 
airpolution.png

A Breath of Fresh Air

Air quality — visualised. Raising awareness about pollution and informing citizens of polluted areas.

 
We worked with Nullmighty in 2016 to produce a visualisation called Glasgow in Motion that draws from a number of our datasets to provide a spatial and temporal depiction of active travel in Glasgow, contextualised with details on weather, air quality, green space and the built environment. They have delivered an innovative, aesthetically engaging and scalable app that has been a really useful companion resource in our subsequent public engagement activities. Throughout the period of its development Nullmighty were responsive, imaginative and quickly attuned to the expectations and priorities of our Centre. Their can-do philosophy was refreshing and conducive to a quickly realised and successful outcome, and even post-delivery they’ve remained amenable to implement additions or updates.
— Dr Andrew McHugh, Senior IT & Data Services Manager, UBDC