Urban Big Data Centre (UBDC) develops novel solutions for using and sharing urban big data, builds capacity around it and delivers cutting-edge research to solve challenges cities face. Their key aim is to support data usage and data literacy within diverse communities. They communicate efficiently the value of data and its role in business innovation and policy development.
UBDC were looking for an aesthetically engaging map illustrating various layers of their data (e.g. use of public spaces, physical movement of cyclists, pedestrians) to build a dynamic, interactive picture of Glasgow.
The aim of the project was to raise awareness of UBDC, increase visitors to the UBDC website, encourage use of their data & services, gain mentions in press / blogs and raise awareness among the general public in Glasgow.
Glasgow citizens now benefit from insights into the wellbeing
Increased traffic to UBDC’s website
Presented at both Barras Social and Data Linkage Scotland Showcase events
Increased awareness about the UBDC services
Glasgow in Motion is an interactive data exploration tool. We built it to invite the general public and non-academic users to engage with a variety of urban indicators for Glasgow.
The tool empowers everyday citizens and urban enthusiasts to explore and better understand the relationship between social and environmental aspects of Glasgow.